About us

WWF-UK works on both global and local environmental issues.

Much of our work is in areas where the most critically endangered wildlife and the least protected habitats are found.

However, the origins of many environmental problems lie in developed countries, including the UK, and in our attitudes and behaviour - for example, our consumption of natural resources.

That is why WWF-UK not only directs some 70 per cent of its conservation expenditure towards its global programmes, but also seeks to influence global environmental issues through responsible actions in the UK.

WWF's global mission

The mission of WWF is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

• conserving the world's biological diversity
• ensuring that the use of renewable resources is sustainable, and
• promoting the reduction of pollution and wasteful consumption.

Find out more at www.wwf.org.uk.